COMMUNICATION
FOR UNIVERSAL MINDS
COMMUNICATION
FOR UNIVERSAL MINDS
COMMUNICATION
FOR UNIVERSAL MINDS
Holistic Marketing,
Created Side by Side
True success in marketing comes when nothing is left out, EVERY DISCIPLINE IS UNITED, EVERY STEP IS CO-CREATED, and every audience is reached.
Creative Partnership
The old model is broken: a brief goes in, silence follows, and a “big reveal” comes out. The result? Endless revisions and frustration.
As Design Thinkers, we work differently.
Co-creating WITH OUR CLIENTS from day one until both sides believe in the result.
Anatomy of Marketing™ Agency
Most campaigns don’t fail because of a weak idea; they fail because something vital was overlooked. MARKETING IS ONLY SUCCESSFUL WHEN EVERY PIECE WORKS TOGETHER.
That’s why, as a licensed Anatomy of Marketing™ Agency, we use its framework to align everything into one seamless system.
Anatomy of Marketing™ is a trademark of Ne-Lo Business Design.
Diversity Marketing
Ignore diversity, and you ignore more than a quarter of Germany’s population.
We ensure your brand speaks with relevance and respect, reaching everyone who matters, not just a select few.
SERVICES
We offer the full spectrum of marketing services, yet understand not every client needs them all. That is why you can work with us as a whole or reach directly to the expert you need.
HOLISTIC MARKETING
Unite every audience, channel, and discipline in one system that drives real results.
DIVERSITY MARKETING
Reach the full market by speaking with relevance and respect to every community.
AI MARKETING
Leverage intelligent tools to sharpen targeting, boost efficiency, and amplify creativity.
BRAND DESIGN
Craft a distinct identity that captures attention, builds trust, and lasts.
GRAPHIC DESIGN
Turn ideas into visuals that inspire, persuade, and leave a lasting impression.
WEB DESIGN&DEVELOPMENT
Build fast, intuitive websites that engage visitors and convert them into loyal clients.
COPY WRITING
Find the words and ideas that cut through noise and move people to act.
DIGITAL MARKETING
Maximize your reach with data-driven campaigns that connect and convert.
VIDEO PRODUCTION
Tell stories through film that captivate audiences and bring your brand to life.
Meet the cuminists
For over 25 years, we have successfully collaborated with a trusted team of experts. If you are interested in a specific service, you are welcome to contact them directly. For larger projects, please contact Akin Duyar or Monika Nilsson.
WHO WE ARE
Founded on cultural empathy, we connect brands and diverse audiences in ways that feel authentic, inclusive, and unforgettable.
For two decades, cumin has been more than an agency. We’re a bridge between cultures, crafting work that transcends borders and speaks to the whole of Germany. Born from the idea that advertising should be as rich as the people it reaches, we’ve spent years mastering how to tell stories that resonate deeply across cultural lines.
We create campaigns that do more than sell—they connect. From mainstream brands like Bosch and Deutsche Bank to multicultural narratives for Ay Yildiz and Türk Telekom, each piece is infused with cultural insight and human understanding.
Today, as we embrace new horizons, we continue to shape marketing that is inclusive, human-centered, and co-created with our clients. We don’t just build brands. We build the bridges that let them cross into hearts, minds, and cultures.
CLIENTS
We work with clients who believe that every audience matters, and we help them reach them all.
