project description
CLIENT
PREMIERE
(today SKY)
INDUSTRY
Pay-TV
ORIGINAL TITLE
Premiere’de artık herşey münkün
PROJECT
Promote PREMIERE’s new Turkish Tiers to Turkish Clients in Germany and Austria
YEAR
2006
PRODUCTION
cumin
SERVICES
Strategy
Creative Writing
Storyboard
Production
Media Planning/Buying
DIRECTOR
Akin Duyar
Cultural Insights
In 2006, PREMIERE (now SKY) introduced a new pay TV offer: PREMIERE International. This service featured channels in Turkish, Russian, and Italian. However, the challenge lay in effectively communicating this offering. It’s difficult to envision today, but back then, you couldn’t simply stream media from around the globe over the Internet. Satellite reception was necessary, which quickly escalated costs if one desired to access both German and native-language content. As part of the campaign presented above, we promoted the PREMIERE-TÜRK package, specifically aimed at the Turkish demographic in Germany. In doing so, we captured the bilingual media consumption that only a German Turk could truly comprehend. This distinct approach is what makes our campaign exceptionally unique.