Following the success of the initial KolayKart campaign that featured Makbule, the charismatic cleaning lady, a sequel was created. The second installment of this campaign had a dual mission: to strengthen the market presence of KolayKart and launch an innovative service named SipSak. While today, the idea of transferring credit to another’s prepaid card may seem commonplace, it was a groundbreaking concept at the time.
In the heart of the commercial, we find Makbule, a character already well-received from the first campaign, entertaining her colleagues by humorously impersonating their boss. This light-hearted, comedic scene unfolds with an unexpected twist when their boss enters the room, unbeknownst to the impersonating Makbule.
The charm of the commercial lies in its effective use of humor and character continuity, which not only promotes the KolayKart brand but also subtly introduces the innovative SipSak service. This deft blend of comedy, character narrative, and product promotion showcases how a creative approach can make a technical, new service more relatable and engaging for consumers. The success of the sequel affirmed the effectiveness of such an approach, further solidifying the brand presence of KolayKart and successfully launching the new SipSak service.