Wash more or less. But always save water and energy.

In marketing, it’s all about reaching the right target group. In Germany, while the average household size stands at 1.9 (Microcensus 2022), making them a less frequent user of large washing machines or water-saving features, the Turkish community tells a different story. With an average of 2.8 persons per household, practically three people, they represent the ideal demographic for efficient, large washing machines. The cost savings from reduced water and energy consumption make a big difference in such households.

Dive into our entertaining advertisement that follows the day of a Turkish family in Germany as they prepare for a dinner with their grandparents. Mishaps happen throughout the day, each demanding the prowess of their washing machine. This film is not just about washing; it’s about culture, humor, and the indispensable role of the Bosch washing machine. With each turn of events, Bosch becomes the unsung hero, ensuring a perfect evening while also conserving energy and water. With Bosch, every household, big or small, contributes to a greener tomorrow.

The entire film was shot in Istanbul in a single day. Every room – the living room, kitchen, and dining area – was meticulously prepared for the shooting. The mother, played by Deniz Barut, is a famous actress in Turkey with leading roles in Turkish dramas. The father is a well-known actor for TV commercials and is one of the most sought-after voiceover artists for foreign films. The Director, Ali Taner Baltaci, is one of the most renowned directors in Turkey, boasting over 20 years of experience in the creative industry.