project description
CLIENT
PREMIERE
(today SKY)
INDUSTRY
Pay-TV
ORIGINAL TITLE
Premiere’de Süper Lig Daha Heyecanlı
PROJECT
Promote PREMIERE’s new pay-TV offer with the Süper Lig.
YEAR
2006
PRODUCTION
cumin
SERVICES
Strategy
Creative Writing
Storyboard
Production
Media Planning/Buying
DIRECTOR
Akin Duyar
Cultural Insights
What defines a genuine Turkish football fan residing in Germany? The answer lies in his dual allegiance – to one Turkish and one German team.
Regrettably, soccer is one of the most expensive PAY-TV offerings, with both leagues being broadcast by two different providers. This meant that a fan had to make a considerable financial commitment to enjoy both the Turkish and German soccer landscapes. Thankfully, this era concluded with PREMIERE’s unprecedented offer, enabling Turkish fans in Germany to watch two leagues for the price of one for the first time. Soccer invites us to believe in the impossible. And sometimes, the impossible does indeed manifest.