project description
CLIENT
BOSCH B/S/H
INDUSTRY
White Goods
ORIGINAL TITLE
Annelerin bir bildiği var elbet
PROJECT
THE BOSCH – NEW XXL FRIDGE
YEAR
2016
PRODUCTION
cumin
SERVICES
Strategy
Creative Writing
Storyboard
Production
Media Planning/Buying
DIRECTOR
Taner Baltaci
Cultural Insights
Cumin presents a bilingual TV campaign promoting Bosch’s new XXL NoFrost Fridge-Freezer combinations.
Bosch is reaching out to both the German-Turkish and German audiences with a TV ad spot and targeted social media strategies for their brand-new XXL NoFrost Fridge-Freezer combinations. The German version of the ad will be broadcasted on YouTube and Facebook, while the Turkish rendition will be aired on the German feeds of Turkish television networks. “The ad spot and social media campaigns are designed to engage central aspects of the German-Turkish demographic. However, what makes it special is that the campaign also effectively resonates with the German audience. This significantly sets it apart from previous intercultural campaigns in Germany,” says the spokesperson. “The German-Turkish community is an ideal target market for the product – larger refrigeration needs due to larger family households and longer storage of fresh food items. On the other hand, for Germans, the German-Turkish community serves as a credible testimonial for Mediterranean cuisine and families with children.
cutdowns
German Dubbed Version
Behind the scenes
